| |  i first read the news from susie bubble, with her peanut butter and olives metaphore, in fact i was quite surprised how in the world that marks & spencer could get patricia field (hello, stylist to the devil wears prada, sex and the city!! winner of emmy award and owner to her own namesake brand) to design for them... from what i noticed, they've been trying to revamp their image from this unfashionable gross retail store to a trendier boutique-y brand... starting with twiggy, noemi, erin o'connor, and mylene klass, and then with lily cole as the latest limited brand campaign, and now pat field!
existing in quite a number of countries (can't exactly remember how many, but the folks in US won't be happy!), m&s is not exactly a match made in heaven with pat fields... i know the brand is thought of old fashioned and conservative by many ppl in indonesia, with the customer base of older women (due to the higher dispensable income) but it's getting better! now more younger customers have started to patronize the shops....
i don't know how the 24 pieces (35 total, but only 24 will be available to the indonesian market) of the collection "destination style new york" will be received by the people here in october with the film scheduled to be released in july (the kate moss for topshop was a blah here!).. it's something to look forward too... yes it's a publicity stunt! how else would you find the opportunity to be dressed by the red haired lady? unless of course you can get on a plane and drop by her boutique in new york.... it will be fun to see if there will be people waiting in line on the day the clothes are released!
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| | Posted 5/23/2008 11:43 PM - 43 Views - 0 eProps - 0 comments
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